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Research papers

The impact of personalization at scale

This paper focuses on women's representation in advertising from a business measurement perspective and how it can impact advertising performance. Most importantly, it invites the industry to join efforts, creating solutions to make advertising more...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Isabela Aggiunti, Caio Daier, Maria Julia Rayeb
Company: Facebook
March 27, 2018
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Citation

Aggiunti, Daier and Rayeb (2018a, March 27). The impact of personalization at scale. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-impact-of-personalization-at-scale